Sarasota Real Estate market activity February 2021

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Real Estate

Hello friends,

   This year kicked off with record low inventory and rising home prices, foreshadowing a competitive home-buying season. If January provides any insight into what to expect this spring, home buyers are in for another fiercely competitive buying season.   Housing supply is at a historic low. Demand is real and rightly motivated.    

Even with prices on the rise, buying a home today is still very affordable compared to historical housing market trends - more affordable now than they were from 1990 to 2008 and from 2017 to 2018. The market is becoming even more competitive as condominium sales which fell last spring and summer have now turned around. 

Sarasota residential real estate is one of the most solid investments to make, and as tourism returns, there will be lots to talk about in the next 6 months.

If you would like to talk about this busy market, contact me anytime.

Debbie McHardy

 M A R K E T A C T I V I T Y
    Despite the Covid-19, the Sarasota and Manatee real estate market broke sales records in 2020. According to data from Florida Realtors and the Realtor Association of Sarasota and Manatee (RASM), home sales surpassed 2019's totals with 10.4 percent more single-family sales and 15.1 percent more condo sales. In terms of inventory, compared to 2019, the month's supply dropped by nearly 2 months in all markets.  

The two counties reported a combined total of 25,031 closed sales in 2020, an 11.8 percent increase from 2019 totals. These sales increased the dollar volume of sales to $10.6 billion (combined for single-family homes and condos in both counties).     

M A R K E T O P P O R T U N I T I E S   

3BR/2BA  |  1,691 SF  |  OFFERED FOR $849,900

Situated in the sought after Sportsman Harbor area of Holmes Beach, this home features a newly redecorated lower level and is situated on an oversized lot that can accommodate an RV or boat, with private deeded boat ramp


2BR/2.5BA  |  1,675 SF  | OFFERED FOR $272,900

This townhome is exceptionally clean, as well as quiet, since it enjoys the tranquility of a preserve off the lanai. Muirfield Village is a gated, maintenance-free development close to Sarasota's best shopping at UTC Mall.



Marketing Your Home Through Staging

    When I put my home on the market ten years ago, the first thing told to me was 'declutter'.  The second thing, 'depersonalize'.  That is a horrible thing to say to a designer who believes that everything in her home has been carefully and tastefully chosen!  To this day, I hate those terms. Luckily, I was given some amazing guidance. A fellow stager (my inspiration for the industry) explained that I am now in the business of marketing and my single most valuable client is my home.
Here are a few easy tips for showing your home in its best light. 
1. Entranceway, so important! This is a buyer's first impression. A really fast and inexpensive way to update your home's appearance - paint the front door.  I love a nice door mat and some beautiful flower pots.  However, keep it clean and functional. No shoes, no bags. 

2. Have a pool? A small amount of clean, neatly organized pool toys are ok, broken remnants from last summer, not. I love the Malibu pool storage bin from Pottery Barn. 

3. Identify what makes your home unique. Great elementary school nearby?  If so, kids' rooms are important, neat & tidy. Pack up little Jack's finger paintings and massive Lego collection. However, I love the look of clean backpacks lined up on pegs in a mudroom! 

Let your home tell its story, not yours.  Good luck!



     Real estate lessons from 2020? 

For one, Realtors saw an increase of buyers purchasing homes sight-unseen, not just because of travel restrictions, but because technology has allowed for this type of transaction to prosper.

Duff Rubin, President of Coldwell Banker in Florida recently interviewed with the Herald-Tribune offering an insider's look at how our market has changed and what's to come.   

    U.S. News & World Report's latest ranking of top retirement communities could have almost said, "Pick any town in Fla." Seven Fla. metros are in the top 10 and Sarasota is ranked #1.  

After a prolonged period of staying at home, people are taking a critical look at where they live, and many are looking to find a place they can feel happier, afford more or pursue new opportunities.  

The 2020-2021 Best Places to Retire were determined based on a methodology that factored in happiness, housing affordability, health care quality, retiree taxes, desirability and job market ratings. 


Two new murals to commemorate the Sarasota Chamber Centennial were unveiled last week, both 30 feet high, dominating the west and east walls of the Sarasota Chamber building on Fruitville Road. 

The murals display leaders in Sarasota history such as John and Charles Ringling, Bertha Palmer, A.B. Edwards, Lewis Colson, Owen Burns, Rose Wilson, John Hamilton Gillespie and Emma E. Booker. 

What a wonderful way to celebrate 100 years of Sarasota history!


Coldwell Banker Realty's Longboat Key office has achieved over $1 billion in closed real estate sales volume in 2020.

In addition, seven of Coldwell Banker's agents and teams ranked within the top 20 sales agents for sales production in the local Multiple Listing Service.